Run a separate fast-casual delivery brand from your Michelin-starred kitchen—under a completely different name, with real-time inventory sync and zero manual work.
Second Fire is purpose-built for Michelin-starred and award-winning restaurants. Chefs who refuse to put their name on a delivery app but recognize the revenue sitting untapped in their kitchen infrastructure.
Protecting their brand while maximizing kitchen utilization and unlocking a hidden revenue stream.
Who see delivery as an opportunity, not a dilution of what they’ve built.
Ready to unlock a new revenue vertical across every property in their portfolio.
Who want passive revenue without operational burden or extra kitchen staff.
We design a complete fast-casual delivery-only brand—name, menu, packaging, identity—that’s entirely separate from your fine dining reputation. Your secret, our craft.
Our OS connects directly to your kitchen’s existing inventory system. When supplies shift at your restaurant, the ghost brand menu adjusts in real time. No waste, no conflicts.
Go live on UberEats, DoorDash, and Grubhub under your new brand name. Orders flow in, your kitchen fills them, revenue grows—all behind the scenes.
Every ingredient tracked across both concepts, every second. When supplies shift in your fine dining kitchen, your ghost brand menu adjusts instantly. No overselling, no waste.
A completely distinct brand, menu, and customer experience. Your Michelin reputation stays untouched—your ghost brand stands entirely on its own.
Your existing team handles everything. Orders are designed to use your kitchen’s downtime and existing prep workflows. No new hires needed.
Generate meaningful new revenue from infrastructure you’ve already built. It’s not extra work—it’s unlocked potential from your existing operation.
We're onboarding a select group of elite restaurants for our pilot program. Reserve your spot.